To change the name of the Start button:

1. Copy EXPLORER.EXE in your Windows directory to another directory
2. Start a hex editor (I've been using Diskedit from Norton)
3. Edit EXPLORER.EXE
4. Search for the string 53 00 74 00 61 00 72 00 74
5. This is the word Start with the letters separated by a null character
6. The section you are in should also have the words "There was an internal error..." also separated with the null character immediately following
7. Now just replace the Start letters with any of your choice (up to 5 characters only)
8. Exit Windows
9. Boot to DOS
10. Copy your new Explorer file over the original