How To Build A Successful Blog Business, For Real
Chapter 1: Blogging as a Business
- Opportunities in Blogging
- Risk and Rewards
- A Sketch of a Blog Business
- Your Role & Blogging Experience
- Setting up as a Business
- Capital and Investment
- Co-founders
- Your Mission and Vision
- Business Planning
Chapter 2: Planning and Researching
- Niches
- Researching a Niche
- Competitive Analysis
- Understanding the Niche
- Planning Your Content
- Your Overall Strategy
Chapter 3: Creating a Brand
- What is a Brand?
- Naming Considerations
- Domain Names
- Visual Branding
- Web Design
- Other Elements of Branding
Chapter 4: Staff
- Freelance and Salaried Staff
- Freelancer Basics
- Employee Basics
- Finding and Identifying Good People
- What to Pay
- Working with Remote Staff
- Setting Parameters and Focusing on Results
- Other Staff Issues
- Roles
Chapter 5: Planning Content
- Writing for the Web
- Making Content Valuable
- Editing
- The Editing Process
- Know What You’re Talking About
- Lists & Popular Content
- Frequency
- Quality Evergreen Content
- News Content
- Filler Posts
- Images & Diagrams
- Headlines
- Style and Tone
Chapter 6: Generating Traffic
- Google Analytics
- Basic Techniques for Generating Traffic
- Social Media Basics
- Guest Posts
- Content Aggregators
- Buying Traffic
- Giving Away Free Stuff
- Leveraging Your Existing Network & Assets
- Consistency & Momentum
- Linking Out to Generate & Keep Traffic
- Search Traffic
- A Basic Guide to SEO
Chapter 7: Monetization
- General Tips on Monetization
- Advertising
- Affiliate Sales
- Premium Content
- Selling Products
- Ad Services
- Selling Your Expertise
- Creating and Selling Web Apps
- Blending, Iterating and Experimenting
Chapter 8: Long Term Strategies
- Building a Long Term Business
- From One Blog to Many
- Using a Blog to Build Other Businesses
- Valuing and Selling a Blog
The Case Studies
- Case Study 1: FreelanceSwitch
- Case Study 2: Psdtuts+
- Case Study 3: AppStorm
I think this book is really solid for one main reason: while there are dozens of books about how to make money blogging (i.e., how to build, promote and monetize a blog), this book is pretty much the only one about how to build a business with blogs (e.g., how to choose niches to enter, hire people, manage writers, scale everything and so on).
Regards,
Lazy Goys Blog
Tags: Blogs And Websites
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